Intermediate Dynamic Modeling Workshop

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Intermediate Dynamic Modeling with STELLA and iThink

Hosts:	isee systems Lexidyne, LLC
Dates:	TBA
Location:	TBA
Course Fee:	$1,500
Class Size:	Limited enrollment to ensure instructor attention

Steve Peterson consults with workshop participants

Overview

Designed for experienced modelers or those who have already participated in our introductory course, this workshop has been created with the following goals in mind:

Building practical skills in the application of dynamic modeling to real-world business issues
Developing expertise with advanced features of STELLA and iThink
Making significant progress on individual or group projects

This two-day workshop is case-based, focused, and very hands-on. Faculty will use a wide variety of case studies as vehicles for addressing key dynamic modeling topics and advanced software functionality. Participants will have ample time to work on projects of their own choosing, with instructors available for conceptualization, implementation and/or technical assistance.

Extend your dynamic modeling skills and take your knowledge to the next level with this exciting new training offering.

Cases, Dynamic Modeling Themes and Key Software Topics

Case Study	Themes	Software Topics
Price & Inventory Dynamics	Feedback loops Oscillation	Graphical functions Importing data Integration methods Units of measure
Supply Chains	Ordering decision rules Bullwhip effect	Random functions Comparative graphs & tables
Bass Diffusion & Adoption Dynamics	Influence mechanisms Initial purchase vs. repurchase Supply constraints	Sensitivity analysis Monte Carlo simulations Interface creation
Customer Acquisition & Retention	Customer lifetime value Acquisition costs Financial scorekeeping	Extreme condition tests (pulse & step functions) Arrayed variables
Process Dynamics & Manufacturing	Capacity Bottlenecks Resource allocation Discrete vs. continuous modeling	Conveyors Queues Ovens Ordered delays DT
Human Resources	Steady–state equilibrium Co-flow attribute tracking	Analytic initialization Output options Exporting data

About the Faculty

Intermediate Dynamic Modeling with STELLA and iThink is taught by three of the premier minds in systems dynamics and modeling: Mark Paich, Steve Peterson and Corey Peck . Together they bring over 60 years of teaching and practical experience to class. Examples from real engagements with clients in automotive, telecommunications, technology, financial services, pharmaceuticals, government, aerospace, education, not for profit, and fine arts markets help guide discussions.

Mark, Steve and Corey are principals at Lexidyne, LLC, a leading provider of dynamic modeling consulting and training services.

Mark Paich is widely regarded as one of the world’s foremost experts on the dynamic modeling methodology. Mark is a proven analyst and instructor and has published work in numerous journals and books including Management Science, Sloan Management Review and John Sterman’s Business Dynamics. With 30 years of modeling experience, Mark's clients include more than fifty Fortune 500 companies. In 2002, Mark’s work with General Motors was awarded 2nd place in the Edelman Competition for best work in operations research and management science. As co-author of Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics (2nd Edition, Informa Healthcare, 2009), Mark was presented with the Jay Wright Forrester Award in 2010.

Corey Peck has been using iThink/STELLA for almost 20 years and has wide-ranging experience in model design, creation, analysis, and dissemination. He is a recognized industry leader in dynamic modeling and was presented with the Jay Wright Forrester Award in 2010 for his work as a co-author of Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics (2nd Edition, Informa Healthcare, 2009). Corey started his career with High Performance Systems (now isee systems), and has since gone on to found two highly successful dynamic modeling consultancies. His current role as Managing Director of Lexidyne, LLC involves partner development, delivery of both public and in-house software training courses, and various client engagements.

Steve Peterson has been described as one of the “unsung heroes” of the dynamic modeling community. With 25+ years of experience in applying and teaching dynamic modeling, Steve has a broad range of knowledge and experience. Client projects have ranged from strategy design and personnel management to finance, marketing analysis, and process-improvement. He has worked in a wide range of industries, including government (Defense, Energy), pharmaceuticals, foundations, automotive, and financial services. Much of Steve’s professional career was spent at High Performance Systems (now isee systems) where he was instrumental in the design and development of STELLA and iThink. Steve currently is on the visiting faculty at Dartmouth’s Thayer School of Engineering, where he teaches system dynamics.