Vol. 2, Issue 6
Sep - Oct 2004

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Systems Thinking Puzzler:
Britney Spears: "System as Cause"

by Chris Soderquist

Sep - Oct Puzzler Challenge

This month's Puzzler comes straight from the front pages of many national newspapers and websites. And it may seem surprising (or at least incriminating of our culture) that such a story is found there! Britney Spears is yet again in the news for getting married. If you're like me, you find such mass hysteria regarding celebrities' personal lives somewhat amusing - and somewhat troubling. What does it say about society's values and where we focus our energies? But alas, I digress!

One way to describe why Britney is in the news so often (for smoking, late night partying, getting married twice, etc...) is to blame the public's preoccupation with fame and celebrities. You could also develop a "system as cause" mental model - where Britney (and her PR team) is the system - that says Britney does many of her publicity-spawning activities in order to be in the tabloids. That may seem like a conspiracy theory to some of you, but see if you can frame it as at least a semi-conscious choice on her part. If so, can you develop a very simple (just a few stocks) model that can explain why Britney is so often in the news? And further, can you describe some unintended consequences associated with doing so?

Look for one solution in the next issue of The Connector!


Jul - Aug Puzzler Solution

Note: You must own iThink/STELLA 8 to view the Jul - Aug Puzzler Solution:

Download Jul - Aug Puzzler Solution - Windows   Macintosh

About this Feature

A distinguishing characteristic of highly-skilled systems thinkers is their ability to quickly get to the heart of an issue, problem, or process. Perhaps you've seen it in action, or perhaps you've experienced it yourself. Skilled users of the thinking skills, language and toolset typically are very good at focusing problems, at posing good questions, at untangling complexities, and at generating high-leverage insights.

Just as you can get stronger by exercising, you can improve your ability to do systems thinking by practicing. This feature is a practice field for developing that capability. Each month, we'll present you with a puzzle-a real-world case that can benefit from the application of systems thinking. We'll ask you to spend a couple of hours (maximum) to work through the case, capturing the essence of the issue. In the next month's issue, we'll provide you with one approach to the solution of the puzzle. So each puzzle gives you two chances to learn-first, as you work the puzzle, and again as you compare your approach to ours.

Chris Soderquist is the founder of Pontifex Consulting and one of isee systems' first Independent Service Providers. He works closely with isee systems to provide workshop and consulting services to isee systems client base.
Chris has over ten years experience helping individuals and organizations apply the tools and methods of Systems Thinking to important issues. He is a contributing author to "The Change Handbook"(1999, Berrett-Koehler) and co-author of Systems Thinking: Taking the Next Step (1997, High Performance Systems, Inc.). Chris has consulted with several Fortune 500 companies and government organizations, helping them to create more effective, actionable strategies.


11 Sargent Street
Hanover, NH 03755
ph: (603) 653-0228 fax: (603) 653-0323
chris.soderquist@pontifexconsulting.com
www.pontifexconsulting.com