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Sample Models for Business
To view these sample models you must have either the isee Player, iThink 9.1 or STELLA 9.1 installed. To view and run sample iThink or STELLA models in your web browser, click on the isee NetSim tab.
Strategy

Bricks to Clicks
Explore the dynamics of transitioning from a traditional business to an e-commerce business.
Customer Satisfaction
Research shows a strong correlation between employee satisfaction and customer satisfaction. Understand the correlation through this model, which illustrates the causal relationship between the two.
Energy Demand Lab
This simple model explores the demand dynamics for a state's energy usage. For three sectors (residential, industrial, and agricultural) you can adjust the size of initial user base, the growth rate for the number of users, and the rate for the change in demand per user.
Resource Allocation
For virtually any service organization, the allocation of resources is a recurring strategic issue. Use this strategy lab to practice growing an organization while allocating resources to both “selling” and “doing” projects.
Headcount Strategy
Explore a consulting firm’s headcount strategy. Understand the relationship between growth rates, promotion times, span of control ratios, and attrition rates.

Reengineering

Airport Runway Capacity
Examine the implications of an increasing number of landing airplanes on a fixed capacity runway.
Emergency Room Dynamics
In this model, based on a real case study, you will explore the implications of different expansion options on the performance of an emergency room and critical care facility.
Multiple Retailers Chain
Experiment with this model of a supply chain that begins with the factory and ships inventory through multiple retailers to the consumer.
Service Call Center Dynamics
This call center model explores the impact of a seasonal marketing promotion on the call volume for a call center.
Ski Resort Dynamics
This practice field provides a risk-free environment for exploring different capacity expansion strategies for a ski resort. Apply the insights to a wide range of process improvement efforts.
Supply Chain Dynamics
Use this model to explore the implications of supplier, producer, and consumer attributes on overall supply chain performance.

Public Policy

Tobacco Use Prevention
In this simple public policy laboratory, use Systems Thinking as a vehicle for experimenting with different policy options for reducing the harmful impacts of tobacco use on a state’s populace.

Balanced Scorecard

Simple Balanced Scorecard
This simple model incorporates the four perspectives of the Balanced Scorecard management strategy into a dynamic whole.
Startup Inc
In this game, use a dynamic scorecard to drive the growth of a startup enterprise. Orchestrate tactical and strategic levers to engender the desired performance results.

 
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