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Strategic Modelling and Business Dynamics:

Second Edition

Strategic Modelling and Business Dynamics is an essential guide to credible models; helping you to understand modelling as a creative process for distilling and communicating those factors that drive business success and sustainability. Written by an internationally regarded authority, the book covers all stages of model building, from conceptual to analytical. The book demonstrates a range of in-depth practical examples that vividly illustrate important or puzzling dynamics in firm operations, strategy, public policy, and everyday life.

This updated new edition also offers a rich Learners' website with models, articles and videos, as well as a separate Instructors' website resource, with lecture slides and other course materials (see Related Websites/Extra section below). Together the book and websites deliver a powerful package of blended learning materials that:

  • Introduces the system dynamics approach of modelling strategic problems in business and society
  • Includes industry examples and public sector applications with interactive simulators and contemporary visual modelling software
  • Provides the latest state-of-the-art thinking, concepts and techniques for systems modelling
Product Details
  • Paperback: 504 pages
  • Publisher: Wiley; 2 Edition
  • Published: July 27, 2015
  • Language: English
  • ISBN-10: 1118844688
  • ISBN-13: 978-1118844687

$90 USD


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About the Author

John Morecroft

John Morecroft is Senior Fellow in Management Science and Operations at London Business School where he teaches system dynamics, problem structuring and strategy in MBA, PhD and Executive Education programmes. He has served as Associate Dean of the School’s Executive MBA and co-designed EMBA-Global, a dual degree programme with New York’s Columbia Business School. He is Adjunct Professor at Worcester Polytechnic Institute WPI, in Worcester Massachusetts, where he contributes to the Institute’s internationally known online teaching programme in system dynamics. He is also an Associate Fellow at Warwick Business School. He is a leading expert in strategic modelling and system dynamics and has written numerous papers and journal articles. He has co-edited three books and written a system dynamics textbook Strategic Modelling and Business Dynamics (Wiley 2007). He is a recipient of the Jay Wright Forrester Award of the System Dynamics Society and a Past President of the Society. His research interests include the dynamics of firm performance and the use of models and simulation in strategy development. He has led applied research projects for international organisations including Royal Dutch/Shell, AT&T, BBC World Service, Cummins Engine Company, Harley-Davidson, Ericsson, McKinsey & Co and Mars. Before joining London Business School he was on the faculty of MIT’s Sloan School of Management where he received his PhD. He also holds degrees from Imperial College London and from Bristol University.

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